Indian Institute of Management Udaipur Library

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Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

By: Palmatier, Robert W [author.].
Contributor(s): Sridhar, Shrihari [author.].
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, 2017Description: 384 pages : 43 illustrations ; 25 cm.ISBN: 9781137526236 :.Subject(s): Marketing -- Management | Marketing -- Management -- Data processing | Marketing -- Data processing | Strategic planningDDC classification: 658.87 | 658.802 Online resources: Content
Contents:
1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C6/4 		658.87 (Browse shelf) 1 Available

1 Marketing Strategy: A First Principles Approach
Part 1 All Customers Differ
2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity
Part 2 All Customers Change
3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics
Part 3 All Competitors React
4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage
5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage
6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages
7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage
Part 4 All Resources are Limited
8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs
9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.

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